Golden Globes fail to draw stars, raising questions about the future of awards shows in Hollywood.
The Golden Globe Awards, once a major event in Hollywood’s awards season, have lost much of their glamour and allure. This year, the ceremony will not be televised or livestreamed, marking a significant shift after a series of controversies regarding its practices and diversity issues. The lack of red-carpet glamour and star-studded moments is a stark contrast to previous years when the event was an essential part of the lead-up to the Oscars.
Despite the changes to its nomination process and efforts to emphasize its philanthropic side, the 2022 Golden Globes seem poised to be a lackluster affair. Without the usual spectacle, many in Hollywood are left questioning the relevance of awards shows in today’s entertainment landscape.
As Melissa Silverstein, founder of Women in Hollywood, pointed out, the once-joyous and sometimes chaotic nature of the Golden Globes has faded. She noted that the event, which was once a fun, offbeat celebration, is now a shadow of its former self, with many stars and nominees relieved to avoid the press scrutiny and expectations of previous years.
With Hollywood facing new challenges in the wake of the pandemic and the changing dynamics of the industry, awards shows like the Golden Globes may be struggling to find their place in a rapidly changing cultural and entertainment environment.
